Who we are?

We are caregivers, driven by an unwavering commitment to the overall health and well-being of individuals, with the goal of safely and effectively guiding them towards their ideal weight. As sages, we act as mentors, offering ongoing support, knowledge, and encouragement to help people adopt a responsible and healthy lifestyle. We maintain the optimistic and hopeful attitude of an explorer. Our greatest fear is being unable to provide the highest quality of care. In essence, Dr. Nume offers a safe and effective path to ideal weight and well-being while providing continuous support and fostering optimism and happiness.

What problem
do we solve?

Dr. Nume focuses on addressing the general challenge of maintaining a healthy weight and promoting overall well-being. We provide effective and safe solutions for weight loss, offering individuals the opportunity to enhance their health and self-esteem. Our unique approach with semaglutide treatments enables people to lose weight without compromising their careers, relationships, or lifestyles, allowing them to maintain a healthy balance between work, and family. Our goal is to help our patients reclaim their confidence, transform their lives, and experience the freedom that both health and a positive self-image provide.

Why do we do it?

At Dr. Nume, we are driven by a profound commitment to the social well-being of American society. We recognize that the United States faces a significant challenge with high levels of obesity, leading to a range of mental and physical health issues in the population. According to statistics, the United States ranks among the countries with a high prevalence of obesity.

Our mission is to address this growing public health concern by providing safe and effective weight loss solutions while promoting a comprehensive approach to health. We feel a profound responsibility to offer people the opportunity to experience a sense of security, vitality, and a positive self-image. We understand that obesity not only affects physical well-being but can also trigger mental and overall health problems.

Our ultimate goal is to empower our patients to regain their confidence, transform their lives, and enjoy the freedom that comes from optimal health and a positive self-image. We believe that by addressing this issue in the United States, not only do we help individuals on a singular level, but also contribute to a healthier, happier, and more balanced society.

Persona Insights

All three personas face the challenge of maintaining a healthy weight due to their busy lives and unhealthy eating habits.

Each has slightly different needs and situations, but they all share the central problem of weight loss and lack of commitment to a weight loss program.

The Rockstar Mom

Ana, a dedicated single mother, has unintentionally placed her well-being on the back burner due to her job and parenting demands. She acknowledges her unhealthy habits but struggles to initiate a change independently. An effective weight loss solution should address her challenges of balancing the responsibilities of her work and single motherhood while providing the support she needs to overcome ingrained habits influenced by her family's approach to nutrition.

The Plus Size Fashionista

Sarah's weight loss journey is intrinsically linked to her upbringing and the independent lifestyle she adopted. Raised in a family with unhealthy eating patterns, she now faces the challenge of breaking free from these ingrained habits. Living independently has solidified these patterns. The ideal solution should not only consider her career and relationship but also focus on addressing and transforming deeply rooted nutritional patterns she inherited.

The Business Dad

Joseph, a successful entrepreneur who prioritizes family, seeks a weight loss solution that aligns with his busy business life and parenting responsibilities. His weight gain was the result of trying to balance business growth with family time. The solution should not only aid in weight loss but also seamlessly integrate into his hectic schedule, emphasizing the importance of health to sustain both his family and business in the long run.

Competitive Claims



Weight Loss Treatments Under Medical Supervision: Assisted treatments under specialized physician and nutritionist’s guidance.

  • Home Delivery
    The medication arrives directly at your doorstep.
  • No Intermediaries
    We don't rely on health insurance; we're here for you.
  • Discretion and Confidentiality
    Your privacy is our priority; we adhere to strict data treatment policies.



Positive Attitude, Greater Confidence: Our approach cultivates a positive mindset, fostering not just weight loss but an elevated sense of confidence.

  • Absolute Confidentiality
    Rest assured, your privacy is our top priority. We guarantee maximum confidentiality throughout your journey with us.
  • Measured and Calculated Risks
    Our treatments are based on measured risks calculated for each patient.
  • Simplified Weight Loss
    We make weight loss easier and more accessible.

Shared Industry Messaging

(Mee to)

  • Sustainable results
  • Make gradual changes
  • Coaching support
  • Real Humans. No Bots (Patient Support)
  • Measure your progress
  • Sustainable weight loss based on biology
  • Healthcare done your way
  • Results or your money back
  • Real members, real results
  • Lasting weight loss proven by data
  • Feel Better About Your Healthcare
  • No Fad Diets, No Gimmicks
  • Real Medications. Real Providers. Real Results
  • Regular video telehealth visits

Positioning Statement

The positioning statement structure sometimes
results in tortured english, but identifies target, competitive frameworks and benefits.

  • Answers the question, “why should anybody care”
  • Phrased as a competitive strategy
  • Must be central and continually enforced
  • It is the picture we wish to create in the minds of our target audience

For those on a journey facing overweight,, Dr. nuMe is your go-to telemedicine partner for weight management. We offer personalized programs and safe treatments, empowering you to make informed decisions. Together, let's carve a path to lasting well-being, transforming lives, boosting self-confidence, and creating a secure foundation. Your health journey is our shared motivation!

Foundational Word List

Weight Management 







Telemedicine Clinic

Personalized Programs

Expert Guidance

Regulated Medicine

Physical and Emotional Wellness








Instilling Confidence


Cultivating Culture

Lives Touched


Life Improvement 






Safety and Comfort
Unshakable Confidence

Responsibility in Practices

Emotional Reassurance


Renowned Medical Professional

These words and concepts will help establish the clinic's identity and convey its focus on providing comprehensive skin care with compassion, wisdom, and a patient-centered approach.

Voice Attributes

Tone, Language Style, Characteristics

  • The tone
  • Motivational: Dr.nuMe's tone is consistently motivational, encouraging individuals to take charge of their health and well-being.
  • Uplifting: The brand strives to uplift its audience, fostering a positive mindset toward personal health journeys.
  • Confident: Dr.nuMe exudes confidence, instilling assurance in its audience as they navigate their wellness path.
  • The language
  • Casual: Dr.nuMe uses a casual language style, making health discussions easygoing and relatable.
  • Witty: Infused with a touch of wit, the brand keeps conversations engaging and enjoyable.
  • Confident: The language exudes confidence, empowering individuals to make informed decisions about their health.
  • Knowledgeable: Dr.nuMe's language is knowledgeable, providing reliable information in a digestible manner.
  • The voice
  • Modern: Dr.nuMe's voice is modern, aligning with contemporary perspectives on health and wellness.
  • Non-judgmental: The brand adopts a non-judgmental stance, creating a judgment-free zone for health discussions.
  • Energetic: Dr.nuMe's voice is energetic, reflecting a dynamic approach to well-being and a zest for life.



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Voice Attributes

The language style should be professional and informed, reflecting Dr. Nume expertise in weight loss solutions with semaglutide treatments.



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Voice Style Guidelines


The formal voice style is suitable for situations where seriousness and professionalism are crucial. It should convey confidence and authority. This style can be used when providing technical and medical information or when communicating with healthcare professionals.

  • "Our treatment with semaglutide is based on robust clinical research and is administered in accordance with recognized medical guidelines."
  • "We strongly recommend that you consult a healthcare professional before embarking on any weight loss program with semaglutide."


The informal voice style is more relaxed and approachable, designed to connect with the audience in a friendly and understandable manner. It is used to establish more personal connections and empathize with the struggles and challenges of weight loss.

  • "We understand how tough it can be to lose weight while juggling your work and family responsibilities. We're here to support you on this journey."
  • "Our semaglutide treatments are effective and safe, and they won't require you to make drastic changes in your daily life."

Tagline Development

  • "A Healthy Path to Your Best Self"
  • "Transform Your Life, Transform Your Body with Dr. Nume" 
  • "Transform Your Weight, Transform Your Life."
  • "Freedom to Live, Weight to Lose"

Messaging Concepts

"Reclaim your confidence, transform your life."

Experience a rebirth of confidence and personal
transformation with Dr. Nume.

Messaging Concepts

"Discover a new you with Dr. Nume."

Explore the potential for change and rediscover your
identity through Dr. Nume's unique experience.

Messaging Concepts

"Find your best version with Dr. Nume."

Unlock the most authentic version of yourself through weight
loss programs backed by Dr. Nume's expertise.

Messaging Concepts

"Lose weight, gain confidence, transform."

Transform your life by losing weight and gaining renewed
confidence with the support of Dr. Nume.

Messaging Concepts

"Mission: well-being, security, success."

Our mission is to boost your well-being, provide security, and contribute
to success on your weight loss journey.

Messaging Concepts

"Slim down with confidence, choose Dr. Nume."

Choose confidence as a companion on your slimming journey
with the unique expertise offered by Dr. Nume.

Next Documents

Persona Profiles

Buyer persona for Dr.nume


Brand Landscape

Promises and communication of your brand

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