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Branding Packages

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Branding is not and should not be sold as a one size fits all type of service. No two companies can ever be considered the same or have the same goals in mind. The goal for the following packages is to provide a framework in which we can categorize prospects depending on a few variables like company size, age, and goals. These packages were created based on a holistic approach to branding to offer our clients a solution in these four areas.

Brand Discovery

Uncovering proprietary information is needed to craft a successful brand. All our packages must have this stage included to ensure quality in our deliverables.

Brand Strategy

Laying the groundwork for a successful and scalable brand is key in our process. Brand Strategy will answer any questions and challenges presented during discovery.

Brand Identity

Communicating a brand's message requires cohesiveness and relevancy. This process is where the results of our discovery and strategy sessions are visually tangible across all touchpoints.

Brand Management

Activating a brand goes beyond its launch. All our packages can be tailored to specific post-launch management needs to ensure the progression of the brand.

Branding Package #1

This is an entry-level package for businesses to get the elementary branding components needed to establish a cohesive identity across multiple platforms.

Ideal For:

  • New Law Firms
  • Entrepreneurs and New Business Ownwers
  • Other Legal Professionals

Cost: Starts at $14400

Development Time: 6 - 8 Weeks

Brand Strategy

  • Brand Assessment
  • Target Audience Segmentation
  • SWOT Analysis
  • Goal Setting/Benchmarking

Brand Identity

  • Logo design
  • Typography
  • Color Pallette
  • Brand Guidelines
  • Business Cards
  • Folders
  • Envelopes
  • Letterhead
  • Promotional Items

Digital

  • Lead Generation Microsite
  • Google My Business Setup
  • Social Media Business Accounts Setup (FB/IG/LI)
  • Social Media Templates

Branding Package #2

This is a mid-level package tailored to medium size businesses with yearly revenue of $1 to $3 Million looking to expand.

Ideal For:

  • Growing Law Firms
  • Seasoned Attorneys

Cost: Starts at $57600

Development Time: 20 - 24 Weeks

Brand Strategy

  • Brand Assessment
  • Target Audience Segmentation
  • Brand Messaging
  • SWOT Analysis
  • Goal Setting/Benchmarking

Brand Identity

  • Logo design
  • Typography
  • Color Pallette
  • Brand Guidelines
  • Business Cards
  • Folders
  • Envelopes
  • Letterhead
  • Promotional Items

Digital

  • Template Based Web Design
  • Google My Business Setup
  • Social Media Business Accounts Setup (FB/IG/LI)
  • Social Media Templates
  • Email Templates (Up to 4)

Production

  • Staff Photgraphy (Up to 10)
  • Brand Photography
  • Branded Promo Video
  • Recorded Messaging
  • Content Production Setup and Training

Experiential Branding

  • Branded Office Space Design
  • Internal Branding Guidelines
  • Tradeshow Booth Design

Branding Package #3

This package is for companies with yearly revenue of $2 - $5 Million, or startups with approved funding looking to brand or rebrand. Typically these startups are in the B, C, or D round of capital.

Ideal For:

  • Established law firms looking for a rebrand or facelift
  • Other companies in the legal space
  • Startups with approved funding 

Cost: Starts at $124800

Development Time: 48- 52 Weeks

Brand Strategy

  • Brand Assessment
  • Target Audience Segmentation
  • Brand Messaging
  • SWOT Analysis
  • Goal Setting/Benchmarking
  • Customer Journey Mapping

Brand Identity

  • Logo design
  • Typography
  • Color Pallette
  • Brand Guidelines
  • Business Cards
  • Folders
  • Envelopes
  • Letterhead
  • Branded Collateral
  • Promotional Items
  • Branded Touchpoints

Digital

  • Full Scale Web Design
  • Google My Business Setup
  • Social Media Business Accounts Setup (FB/IG/LI)
  • Social Media Templates
  • Email Templates (Up to 10)

Production

  • Staff Photgraphy (Up to 25)
  • Brand Photography
  • Ad Series (6 Videos)
  • Recorded Messaging
  • Content Production Setup and Training
  • Monthly Branded Content (Video)

Experiential Branding

  • Branded Office Space Design
  • Internal Branding Guidelines
  • Tradeshow Booth Design
  • Event Planning

Brand Management

  • Social Media: Organic Management (12 Months)
    - Social Media Content Calendar
    - Hashtag Strategy
    - Content Graphics
    - Community Management
  • Social Media: Paid Campaign Management (12 Months)
    - Campaign Strategy
    - Campaign Creatives
    - Campaign Optimization
    - Biweekly Reporting
  • Yext Integration
  • Email Marketing Automation
  • SMS Automation

Not Included

  • Ad Spend Budget for Social Media
  • Event Budget
  • Tradeshow Booth Production
  • Full Scale Web Development After Final Scope
  • Website Copywriting
  • Print Budget