Analysis
BRAND LANDSCAPE
What is the objective of a brand landscape?
- It serves as a guiding and filtering tool for all brand communications.
- It informs and ensures consistency in the brand's voice and message.
- It establishes a clear sense of purpose, even when contemplating brand extensions. It aids brands in maintaining consistency in both their message and behavior.
Consistency is what provides
consumers with
- Clarity regarding the brand's identity.
- Confidence in the brand's actions.
- An understanding of why anyone should be concerned.
EMOTIONAL BENEFITS
PROVIDE THE HOOK FOR MESSAGING
- The reason a customer or prospective customer is interested
- Transform interest into action
- Created when the brain interprets what’s going on around us
- Triggers how we feel and behave.
- All of our decisions are influenced by this process
Emotional Benefit Two
| ELEVATED
SELF-ESTEEM
HEALTH / CONFIDENT / POSITIVE SENSE
Beyond improving the health of your skin, our procedures and treatments are also designed to enhance your beauty and boost your self-esteem. We help you feel more attractive and confident, contributing to a positive sense of emotional well-being.
Provide the Hook for Messaging
| TRUST AND COMFORT
TRUST / SUPPORT / WELLNESS
At our dermatology clinic, we prioritize the comfort and trust of our clients. Our skincare experts are committed to making every client feel cared for and supported. Knowing that you are in the hands of professionals who care about your well-being will provide you with emotional peace of mind.
Emotional Benefit Three
| COMPANIONSHIP,
CARE AND SUPPORT
SUPPORT / CARE / COMPANY
In our clinic, we believe in personalized attention and continuous care. We care about your individual needs and are here to provide emotional support throughout your journey to a healthier skin. You are not alone.
Brand values & Personality
Archetypes are a shortcut we use to personify and identify those aspirational perceptions we wish to own and project
- Origins in Carl Gustav Jung’s theories.
- Universal, mythic characters.
- Reside within the collective unconscious of people the world over.
- Connect with the emotional rather than the intellectual.
- Make it easier to understand who you are and what you stand for.
ARCHETYPE 1
CAREGIVER
At our dermatology clinic, we prioritize the comfort and trust of our clients. Our skincare experts are committed to making every client feel cared for and supported. Knowing that you are in the hands of professionals who care about your well-being will provide you with emotional peace of mind.
- AKA Supporter/Helper/Altruist
- MOTTO Treat others the way you want to be treated
- CORE DESIRE To protect and care for others
- GOAL To help others
- STRATEGY Put others needs before you own
- TALENT Compassion, generosity, stability
- BRAND CULTURE Approachable, supportive, trustworthy
- BRAND VOICE Caring, warm, reassuring
- BRAND EXPERIENCE Make people feel safe and cared for
ARCHETYPE 2
SAGE
At our dermatology clinic, we prioritize the comfort and trust of our clients. Our skincare experts are committed to making every client feel cared for and supported. Knowing that you are in the hands of professionals who care about your well-being will provide you with emotional peace of mind.
- AKA The Expert/Detective/Advisor
- MOTTO The truth will come out
- CORE DESIRE To find the truth and offer advice
- GOAL To discover hidden truths and interpet complex concepts
- STRATEGY The use of intelligence, technology and critical thinking
- TALENT Problem solving and sharing knowledge
- BRAND CULTURE Seeker of truth; encouraged analytical thinking
- BRAND VOICE Knowledgeable, assured, guiding
- BRAND EXPERIENCE Robust communications to identify problems and guide solutions
ARCHETYPE 3
INNOCENT
We maintain a positive and hopeful attitude, inspiring a sense of well-being in those around us. Our primary goal is the well-being and happiness of our patients, and our greatest fear is not being able to provide the best possible care.
- AKA Curious/Credulous/Trusting
- MOTTO Deseo de aprender
- CORE DESIRE To protect and care for others
- GOAL To help others
- STRATEGY Putting the needs of others before one's own
- TALENT Compassion, generosity, stability
- BRAND CULTURE Being curious, kind and generous
- BRAND VOICE Being affectionate, warm, and reassuring in brand communication
- BRAND EXPERIENCE Making people feel safe and cared for under any circumstances
Brand Essence
“Nurturing wellness, caring for your skin”
THE HEART AND SOUL OF A BRAND
The Brand Essence encapsulates the clinic's mission to provide quality dermatological care guided by wisdom, empathy, and safety to promote skin health and patient wellness.
Brand Promise
“Your Skin's Sanctuary:
Compassionate Expert Skin Care”
THE VALUE OR EXPERIENCE YOUR CUSTOMERS CAN EXPECT TO RECEIVE EVERY TIME THEY INTERACT WITH YOUR COMPANY
A brand promise is a conminment from our staff to fulfilling our patients skin related needs from the moment they first interact with us onwards.
Foundational Word List
Skin Health
Wellness
Compassionate Care
Expert Dermatologists
Gentle Treatment
Holistic Skin Care
Trustworthy Guidance
Empathetic Approach
Personalized Solutions
Nurturing Skin Therapies
Radiant Skin
Patient-Centered Focus
Advanced Dermatology
Healing Hands
Safe and Effective
Beauty and Health
Skin Resilience
Comfortable Environment
Skin Protection
Skin Radiance
Caring Professionals
Peace of Mind
Dermatological Expertise
Holistic Wellness
Skin Revitalization
Supportive Care
Skincare Education
Analysis
Competitor
Innocent
We maintain a positive and hopeful attitude, inspiring a sense of well-being in those around us. Our primary goal is the well-being and happiness of our patients, and our greatest fear is not being able to provide the best possible care.
Care and Empathy
The clinic strives to create a warm and welcoming environment where patients feel heard, understood, and cared for at all times. Empathy and understanding towards patients' concerns are prioritized, no matter how trivial they may seem.
Innovation and Advancements
The clinic aims to stay at the forefront of the latest technologies and advancements in dermatology. It is dedicated to research and the implementation of cutting-edge treatments for the benefit of its patients, with a special emphasis on its own laboratory.
Comprehensive Well-being
Skin health is considered an integral part of patients' overall well-being. The clinic promotes a holistic approach to skin health and beauty, addressing both aesthetic and integral aspects.
Ethics and Professionalism
Medical ethics and integrity are unwavering. The clinic adheres to the highest ethical and professional standards in its practice and interactions with patients.
Education and Guidance
The clinic endeavors to educate patients about skin health and provide personalized guidance on appropriate treatments and care. This includes blogs, skin events, skin problem prevention, etc.
Teamwork
Teamwork is highly valued within the clinic. Physicians, nurses, and support staff collaborate closely to ensure the best outcomes for patients.
Effective Results
The clinic is committed to achieving visible and effective results for its patients, enhancing both skin health and appearance. Before-and-after testimonials focus on the physical changes as well as improvements in self-esteem and overall health.
Personalized Attention
Each patient is unique, and the clinic strives to offer a personalized approach to meet individual needs.
Confidentiality and Privacy
Patient privacy and confidentiality are sacred. The clinic ensures discretion in all interactions and medical records and provides an exclusive space for clients on the website.
Analysis
Brand Value
Water’s Edge Dermatology
| Website: https://www.wederm.com/
Water’s Edge Dermatology is Florida's largest full service, premier dermatology practice with more than 40 locations.
Medical, surgical, cosmetic and pediatric dermatologists are experts in the treatment of skin disorders and cosmetic skin procedures.
Plastic surgeons on staff who specialize in facial, breast, body and reconstructive plastic surgery.
Medical Dermatology
Skin Growths
Skin Rashes
Skin Infections
Dry Skin & Related Conditions
Facial Skin Conditions
Hair & Nail Disorders
Sexually Transmitted Diseases (STDs)
Surgical Dermatology
Skin Growths
Mohs Surgery
Plastic Surgery
Skin Conditions
MediSpa & Aesthetic Skin Care
Wrinkle Reducers, Fillers, & Hydrating Injectable
PRP Treatments
Thread Lift
Laser Treatments
Body Contouring
Intimate Health & Wellness
Skin Cancer Treatment
Mohs Surgery
Electron Beam Therapy (Radiation)
Skin Cancer Prevention
Plastic Surgery
Facial Procedures
Breast Procedures
Body Procedures
Reconstructive Surgery
Patient Library
Wederm Videos
Insurances Accepted
Patient Care Instructions
Patient Portal
Prescription Refills
Pay Your Bill
Community
Press Releases
Blog
Events
Patient Stories & Reviews
Siperstein Dermatology Group
| Website: https://www.sipderm.com/
skin cancer treatments
blue light
xtrac excimer laser
benign growth removal
medical dermatology
dermagraphix® mole mapping
hair loss treatment
cosmetic dermatology
coolsculpting
laser treatments
fillers
Dermatology Associates of The Palm Beaches
| Website: https://www.greatderms.com/?utm_source=gmb_auth
Mohs Surgery
Moles & Warts
Botox and Fillers
Psoriasis
Rosacea
Acne
Eczema
Miami Dermatology and Laser Institute
| Website: https://www.miamidermlaser.com/
Eczema Treatment (Atopic Dermatitis)
Photodynamic Therapy (PDT)
Wart Removal
Acne Treatment
Mole Removal & Examinations
Rosacea Treatment
Psoriasis Treatment
Hyperhidrosis Treatment
Cryosurgery
Melasma Treatment
Vitiligo Treatment
Rash Treatment
Birthmark Removal
Skin Cancer Removal / Treatment
Skin Associates of South Florida
| Website: https://www.skinassociatesfl.com/
Injectable facial rejuvenation products may be the wave of the future, but our dermatologists have been perfecting the use of these products for years. Learn more
Injectable Fillers & Collagen Stimulation
Dermal fillers replenish volume under the skin to restore youthful contours and minimize lines and wrinkles. Learn more
Lasers/Lights Based Treatments
Lasers and other energy treatments are among some of the most powerful tools in cosmetic dermatology. Learn more
For skin that has become lax due to aging or weight fluctuations, our dermatology practice offers the latest options in firming treatments and laser skin tightening. Learn more
General Dermatology
Learn more
Skin Care
From skin allergy testing to professional facials, the health and beauty of your skin are the priorities of our board-certified dermatologists
Dr. Andrea Trowers Dermatology
| Website: https://andreatrowersdermatology.com/
Eczema
Dark Spots
Melanomas
Moles & Birthmarks
Psoriasis
Rashes
Rosacea
Razor Bumps
Sensitive Skin
Skin Cancer
Signature HydraFacial: This advanced facial procedure uses hydradermabrasion to exfoliate dead skin & impurities and infuses different peptides & antioxidants to help with anti-aging, hydration & skin texture. This treatment also includes dermaplaning. A red light therapy is also performed to tighten the skin and reduce redness. (Click here to see more about HydraFacial on our Instagram!)
Deluxe HydraFacial: The Signature HydraFacial that also includes a CTGF skin booster to induce cell turnover, tighten pores, firm the skin and smooth fine lines & wrinkles.
Platinum HydraFacial: The Deluxe HydraFacial with treatment to neck and decollete included.
Eye Replenishing Booster Add-on: Brightens and tones the outer eye. Improves skin hydration and gently removes the surface layer of dead skin cells.
Lip Replenishing Serum Add-on: Lightly plumps lips. Hydrates and gently exfoliates to smooth lips.
Dermaplaning
Signature Dermaplaning Facial: This deep exfoliating facial utilizes a tiny blade to exfoliate dead skin cells and peach fuzz. This treatment also includes microdermabrasion, a gentle moisturizing peel, extractions and the use of dry ice to close the pores, soothe the skin & provide radiance. (Click here to see more about Dermaplaning on our Instagram!)
Deluxe Dermaplaning Facial: The Signature Dermaplaning with a BioCellulose Masque to calm and reduce inflammation and moisturize the skin. This also includes a hand and arm massage.
Glow Facial
Signature Glow Facial: A relaxing deep cleaning facial that includes steaming, microdermabrasion – a tiny vacuum that provides a cleaning and exfoliation of the skin – extractions, a purifying masque and hand & arm massage.
Deluxe Glow Facial: The Signature Glow Facial with added hifrequency to kill acne bacteria & reduce inflammation.
Miami Center for Dermatology
| Website:
https://miamicenterfordermatology.com/?gad=1&gclid=Cj0KCQjwpc-oBhCGARIsAH6ote-Rmu9lfSDyCBlQxrnF61DLbJJaHPSPDgnYDD6yjViz1zKNITSQSy8aAuOrEALw_wcB
CoolTone
BOTOX
Kybella
Sclerotherapy
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