Do not use multiple color text.
Care RX Brand Guidelines
This page serves as the official brand guidelines for Care RX and is intended for internal use only. It provides a comprehensive framework to ensure brand consistency across all communications and marketing efforts. By adhering to these guidelines, team members and partners can maintain a cohesive brand identity, ensuring a unified message and look across all platforms and materials. Please use this as a reference to align with Care RX’s visual and messaging standards.
Content
Logo Usage
Guidelines on how to use the Care RX logo, including acceptable variations, sizes, and clear space requirements.
Color Palette
Detailed breakdown of the primary and secondary colors with hex, RGB, and CMYK values.
Typography
Fonts and typefaces to be used across all brand materials, including specific usage scenarios.
Graphic Elements
Additional design assets and icons to support the brand's visual language.
Imagery Style
Best practices for selecting and using imagery that aligns with the Care RX brand identity.
Logo
Symbol
Alternative Symbol
Logo Usage
This document will serve as a guide to rendering the Care RX logo and wordmark properly in every situation. Use this set of rules to ensure consistency across multiple mediums.
The Care RX Pharmacy logo should always be viewed as a single entity and never in isolation.
For small format submissions, the symbol that forms the initials of the brand name should be used. Alternatively, for even smaller formats, use the alternate symbol.
There should be an exclusion zone of a minimum of 104 pixels or the height of the letter "C" around the logo when used digitally.
The logo should be reproduced in full colour wherever possible and should be used in black and white when colour is not an option.
Use the examples below to ensure consistency and accuracy when using the Care RX logo in any application/media.
When the background is dark green, use the full-color logo/symbol, indicated for dark backgrounds.
When the background is light green, use the dark green logo/symbol.
When the background is light, use the full color logo/symbol for light backgrounds.
When used in color background black, Use a white logo.
When color is not allowed, use a solid black logo on white and gray backgrounds.
Logo Usage (Not-Allowed)
Use the examples below to ensure consistency and accuracy when using the Care RX logo in any application/media.
• Never re-typeset.
• Never use the logo with two colors.
• Never switch the position of the elements.
• Never place logo inside a shape smaller than the minimum protected space.
• Never change the colors of the logo.
• Never use strokes or outline the logo.
• Never place logo on a colored background that does not use the brand approved colors.
• Never use logo on an image that is not related to the brand
• Never use the palm without the name or the initials PBDG
• Never use logo on in colors or gradients that are not specified in this document.
Symbol Usage (Not-Allowed)
The examples below help to prevent misuse of the symbol. Never combine the symbol with any other taglines, or with the logos of other companies. The symbol must stand alone and always follow the exclusion zone guidelines.
• Never re-typeset.
• Never use delete any elements of the lgo in any presentation.
• Never alter the logo’s proportion or dimmensions.
• Never use the secondary logo in solid color blocks.
• Never present the secondary logo without the palm to the left of the initials.
• Never use strokes and solid blocks when presenting the logo.
• Never use gradients when presenting the secondary logo.
• Never change the position of the boxes when using the secondary logo.
Care RX Brand Color Palette
Hex Code: #004638
Pantone: 3308 C
C: 100% M: 0% Y: 20% K: 73%
R: 0 G: 70 B: 56
Hex Code: #afdb45
Pantone: 367 C
C: 20% M: 0% Y: 69% K: 14%
R: 175 G: 219 B: 69
Hex Code: #C9FF54
Pantone: 374 C
C: 21% M: 0% Y: 67% K: 0%
R: 201 G: 255 B: 84
Hex Code: #C6DCDB
Pantone: 9483 C
C: 10% M: 0% Y: 01 K: 14%
R: 198 G: 220 B: 219
Hex Code: #F3F7F7
Pantone: 642 UP
C: 4% M: 1% Y: 2% K: 0%
R: 243 G: 247 B: 247
Hex Code: #FFFFFF
Pantone: 000C White
C: 0% M: 0% Y: 0% K: 0%
R: 255 G: 255 B: 255
#004638
#FFFFFF
#C9FF54
#FFFFFF
#C6DCDB
#FFFFFF
• RGB values can be used to set the colors on your PC for everyday documents created on MS PowerPoint, MS Excel and MS Word.
• CMYK values should be used for all print media.
• Solid-coated Pantone values should be used for matching color fabric swatches and when printing all branded corporate clothing and gifting.
• HEX values are to be used for all digital and web-based design.
Care RX Color Hierarchy
Care RX Primary Color Hierarchy
Care RX Complimentary Color Hierarchy
Care RX Color Gradient Guide
Color Relationship
• Use of gradients must be directly proportional to the hierarchy of colors (Do not exceed the use percentage of each color).
• Avoid overuse of gradients in any application.
• Gradients are complimentary to the color palettes, Do not make these the primary color of the brand.
• Colors can only be used in different opacities when there is a solid (100%) representation of the same color in the creative.
Typography
Headings & subtitles font family
Body Copy Font Family
Use these fonts ONLY for titles and body copy where there is limited customization options like emails.
Recommended font pairing for web
Not recommended
Do not use all caps
Do not make all the hierarchy of text the same weight. (Titles must be bold and subtitles and copy must be regular).
Do not use any other font on any occasion when writing one copy to Care RX Pharmacy.
Do not make all hierarchy of text the same size or scale. (Copy Elements must always differentiate in size).
Do not adjust kerning or tracking to an extreme. (All copy must be legible and easy to read).
Do not justify all lines in any occasion. (Justifying all lines opens the text to an extreme and hindering reading flow).
Graphic Elements
Guidelines for icons:
- Brand-related icons
- Intermediate line thickness
- Fill and Line
- Brand colors applied in fill
- Same height applied to all icons
- Use unfilled icons if the available space is small
Decorative Elements
This element was extracted from the letter "C" of the logo, with a gradient to represent the speed and clarity of the service provided by the brand.
Guidelines for elements:
- Brand-related icons.
- Intermediate line thickness.
- Fill and Line.
- Brand colors applied in fill.
- Same height applied to all icons.
- Use unfilled icons if the available space is small.
- Follow the brand gradient guidelines.
Decorative Gradient
Guidelines for elements:
- Gradients should be applied with brand colors.
- Apply them discreetly to highlight images.
- Follow the brand gradient guidelines.
- Avoid overuse of gradients in any application.
Imagery Style
Images
- Clear image with sufficient light.
- Green and yellow tones stand out.
- Sharp focus, with good sharpness to avoid a blurry appearance.
- Increase color saturation to intensify the environment, maintaining a balanced vibrancy without overloading the image. If necessary, change the color tones to resemble the original brand colors.
- Use correction tools to remove spots, unwanted reflections and other distractions that affect image quality.
Next Documents
Brand Landscape
Promises and communication of your brand
Brand Messaging
What and how Care RX should communicate
Target Audience
Get to know Care RX's target audience
Copyright © 2024 Emerge BBCO