Kare One Brand Guidelines
This page serves as the official brand guidelines for Kare One and is intended for internal use only. It provides a comprehensive framework to ensure brand consistency across all communications and marketing efforts. By adhering to these guidelines, team members and partners can maintain a cohesive brand identity, ensuring a unified message and look across all platforms and materials. Please use this as a reference to align with Kare One’s visual and messaging standards.
Content
Logo Usage
Guidelines on how to use the Care RX logo, including acceptable variations, sizes, and clear space requirements.
Color Palette
Detailed breakdown of the primary and secondary colors with hex, RGB, and CMYK values.
Typography
Fonts and typefaces to be used across all brand materials, including specific usage scenarios.
Graphic Elements
Additional design assets and icons to support the brand's visual language.
Imagery Style
Best practices for selecting and using imagery that aligns with the Care RX brand identity.
Logo
Secondary Logo
Symbol
Logo Usage
This document will serve as a guide to rendering the Kare One logo and wordmark properly in every situation. Use this set of rules to ensure consistency across multiple mediums.
The Kare One logo should always be viewed as a single entity and never in isolation.
For small format submissions, the symbol that forms the letter "K" from the word Kare should be used.
There should be an exclusion zone of a minimum of 125 pixels or the height of the letter "K" around the logo when used digitally.
The logo should be reproduced in full color whenever possible and should be used in black and white when color is not an option.
Secondary Logo Usage
The Kare One logo in its secondary version should be used in case space is limited.
For small format presentations, the symbol that forms the letter "K" from the word Kare should be used.
There should be an exclusion zone of a minimum of 125 pixels or the height of the letter "K" around the logo when used digitally.
The logo should be reproduced in full color whenever possible and should be used in black and white when color is not an option.
Logo Usage
Use the examples below to ensure consistency and accuracy when using the Care RX logo in any application/media.
When the background is violet, use the white logo/symbol.
When the background is red, use the white logo/symbol.
When the background is yellow, use the violet logo/symbol.
When used in color background cream, Use a color full logo/symbol.
When used in color background black, Use a white logo.
When color is not allowed, use a solid black logo on white and gray backgrounds.
Logo Usage (Not-Allowed)
Use the examples below to ensure consistency and accuracy when using the Kare One logo in any application/media.
• Never re-typeset.
• Never use the logo with two colors.
• Never switch the position of the elements.
• Never place logo inside a shape smaller than the minimum protected space.
• Never change the colors of the logo.
• Never use strokes or outline the logo.
• Never place logo on a colored background that does not use the brand approved colors.
• Never use logo on an image that is not related to the brand
• Never use the palm without the name or the initials PBDG
• Never use logo on in colors or gradients that are not specified in this document.
Symbol Usage (Not-Allowed)
The examples below help to prevent misuse of the symbol. Never combine the symbol with any other taglines, or with the logos of other companies. The symbol must stand alone and always follow the exclusion zone guidelines.
• Never re-typeset.
• Never use delete any elements of the lgo in any presentation.
• Never alter the logo’s proportion or dimmensions.
• Never use the secondary logo in solid color blocks.
• Never present the secondary logo without the palm to the left of the initials.
• Never use strokes and solid blocks when presenting the logo.
• Never use gradients when presenting the secondary logo.
• Never change the position of the boxes when using the secondary logo.
Care RX Brand Color Palette
Hex Code: #6762CF
Pantone: 2725 C
C.M.Y.K: 50%, 53%, 0%, 19%
R.G.B: 103, 98, 207
Hex Code: #FD6347
Pantone: 1645 C
C.M.Y.K: 0, 61, 72, 1
R.G.B: 253, 99, 71
Hex Code: #FFE190
Pantone: 1205 C
C.M.Y.K: 0, 12, 44, 0
R.G.B: 255, 225, 144
Hex Code: #fff9ee
Pantone: P 7-1 U
C.M.Y.K: 0, 2, 7, 0
R.G.B: 255, 249, 238
Hex Code: #1f3f5e
Pantone: 656 C
C.M.Y.K: 67, 33, 0, 63
R.G.B: 31, 63, 94
Hex Code: #FFFFFF
Pantone: 000C White
C: 0% M: 0% Y: 0% K: 0%
R: 255 G: 255 B: 255
#6762CF
#FFFFFF
#FD6347
#FFFFFF
#FFE190
#FFFFFF
• RGB values can be used to set the colors on your PC for everyday documents created on MS PowerPoint, MS Excel and MS Word.
• CMYK values should be used for all print media.
• Solid-coated Pantone values should be used for matching color fabric swatches and when printing all branded corporate clothing and gifting.
• HEX values are to be used for all digital and web-based design.
Care RX Color Hierarchy
Care RX Primary Color Hierarchy
Care RX Complimentary Color Hierarchy
Care RX Color Gradient Guide
• Use of gradients must be directly proportional to the hierarchy of colors (Do not exceed the use percentage of each color).
• Avoid overuse of gradients in any application.
• Gradients are complimentary to the color palettes, Do not make these the primary color of the brand.
• Colors can only be used in different opacities when there is a solid (100%) representation of the same color in the creative.
Typography
Headings & subtitles font family
Body Copy Font Family
Use these fonts ONLY for titles and body copy where there is limited customization options like emails.
Recommended font pairing for web
Not recommended
Do not use all caps
Do not make all the hierarchy of text the same weight. (Titles must be bold and subtitles and copy must be regular).
Do not use any other font on any occasion when writing one copy to Kare One.
Do not make all hierarchy of text the same size or scale. (Copy Elements must always differentiate in size).
Do not adjust kerning or tracking to an extreme. (All copy must be legible and easy to read).
Do not justify all lines in any occasion. (Justifying all lines opens the text to an extreme and hindering reading flow).
Do not use multiple color text.
Graphic Elements
Decorative Elements
This element was extracted from the letter "K" of the logo. It represents the care and affection of a mother for her baby.
Guidelines for elements:
- The brand symbol is used as a graphic resource with a stroke and/or fill, respecting at all times the color applications dictated for the brand.
- In this case, as a graphic element, it adapts to what is required.
Follow the guidelines dictated for the brand's gradients.
Imagery Style
Images
- Sharp image with sufficient light.
- Warm tones in the image stand out.
- Sharp focus, with good sharpness to avoid a blurry appearance.
- Adjust saturation as needed to maintain a calm mood in the image. If necessary, change color tones to match the original brand colors.
- Use correction tools to remove spots, unwanted reflections, and other distractions that affect image quality.
- The image should have light slightly more shadows than light.
Next Documents
Brand Landscape
Promises and communication of your brand
Messaging
What and how Kare One should communicate
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